Product Title Requirements


Product Titles

Please note we have updated our terms and conditions in relation to product titles;

  • Must be 6-10 words maximum in titles
  • Special Characters or numbers are not allowed to be at the start of titles
  • You must not change your titles in order to show your products higher
  • The use of swear words or any form of aggressive language is strictly prohibited.
  • We may disable products that do not adhere to this
  • You must not use trademarked or copyright names or terms - refer to the Madeit benchmark

Physical Products

  • Your product title must be unique - if you have multiple products that are similar their titles must be different. Think colour, different ordering of words, size, shape
  • Use upper and lower case to avoid 'shouting' the product title
  • Be clear when explaining what the product is, who is it for and type (if applicable)
    • Example - Newborn Baby Beanie with Pom Pom - Green
  • Use product tags within the product listing for other searchable phrases to support the product listing
  • Add further information in the product description - Product Description requirements
  • Review the listing instore to ensure the layout is aesthetically pleasing and meets the Product title guidelines above


Digital products

  • Your product title must be unique - if you have multiple products that are similar their titles must be different. Think colour, different ordering of words, size, shape,
  • Indicate a digital download product in the title by using the word Digital or Downloadable as the first word
    • Example - Digital Sewing pattern for Girls Dress
    • Example - Downloadable Wall Art for Kids Room
  • Be clear when describing what the product is in the title
  • Use product tags within the product listing for other searchable phrases to support the product listing
  • Add further information in the product description as required
  • Review the listing instore to ensure the layout is aesthetically pleasing and meets the Product title guidelines above

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