Handmade Not Mass-Made
What is it?
Handmade Not Mass-Made is the handmade movement created and lead by Madeit.
The Mission
Mass consumerism is costing us more than money, it is draining the planet, fuelling climate change, and piling our landfills high with throwaway products. If we don't start making considered decisions in our buying habits the impact comes back to bite us all.
Handmade Not Mass Made is our collective stand for something better.
For customers, Handmade Not Mass Made introduces a new way forward; buying consciously, investing in handmade pieces crafted with intention, and choosing treasures that bring joy for years, even generations.
For artisans, this is your moment of pride and power. As an artisan on Madeit you are verified handmade as we individually assess each application with care and consideration. We want to have a space where customers can easily find handmade.
How do we make change?
Change begins with conversations and ends with solutions. Every post, every email, every video that we share with the #handmadenotmassmade message is a prompt to start actively thinking about how to make better choices.
Madeit as the hub of trusted handmade in Australia is the solution.
- Collective sharing & reach
- Leading by example
- Commitment to quality handmade
Verified Artisans
Your application is individually assessed. When approved, you are verified and expected to meet the Madeit Quality Benchmarks. Use your Verified Artisan badge with pride on products that meet these standards.
Share proudly
Our strength as a community is how we create real impact. We stand together to say we want to see change, we want to be the change.
- Download the Madeit Artisan Toolkit
- Proudly share your personal pic with your Verified Artisan Badge
- Use the hashtag #HandmadeNotMassMade
- Send people to the movement page for supporters and creators
- Keep your product pages and images up to standard
Get the toolkit
Download the Madeit Artisans Toolkit for ready to use assets, help docs, and Canva files.
ππ½ Download the toolkit


